Abstract: The rapid advancement of technology has given rise to neobanks, digital-first financial institutions that operate without traditional physical branches. These neobanks, also known as challenger banks, have disrupted the traditional banking landscape by offering customer-centric services through mobile and online platforms. This paper explores the factors contributing to the rise of neobanks, including technological advancements, changing consumer preferences, and regulatory support. The impact of neobanks on the financial sector is analyzed, with a focus on increased competition, financial inclusion, and the disruption of traditional business models. Additionally, the paper addresses the challenges and risks faced by neobanks, such as regulatory compliance and profitability concerns. The study concludes by discussing the future trajectory of neobanks and their potential to further transform the financial sector. The findings suggest that while neobanks have introduced significant innovations, their long-term success will depend on their ability to navigate regulatory landscapes and sustain profitability.

Keywords: Neobanks, digital banking, financial sector, fintech, competition, financial inclusion, regulatory challenges, profitability, banking innovation.

| DOI: 10.17148/IJIREEICE.2024.121201