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Abstract: The research evaluates Amazon's data science implementation method as the firm operates within Coimbatore where both technology usage and online customer numbers are steadily increasing. Data-driven tools employed by Amazon operate throughout their Coimbatore operations to advance various retail features including recommendation engines and price variables together with supply chain enhancement and consumer engagement capabilities.

The analysis pertains to how Amazon utilizes data science to personalize online shopping and enhance operational efficiency as well as maintain its strategic market position. The investigators provide significant data which targets businesses and researchers alongside academicians who want to comprehend how data science shapes current retail methods specifically in developing urban consumer markets.