Abstract: The niche food delivery market has witnessed considerable growth in recent years, with a particular focus on specialized segments. This study aims to evaluate the market potential of niche food delivery services tailored for PG accommodators. By analyzing the unique dietary preferences, lifestyle constraints, and purchasing behavior of this demographic, the research identifies key opportunities for businesses to cater to their needs effectively. Employing a mixed-method approach, the study gathers data through surveys and focus group discussions, alongside competitor and trend analyses. Findings reveal a growing demand for convenient, health-conscious, and affordable food options among PG accommodators. Challenges such as logistical costs and customer retention are highlighted, along with potential strategies to address them. Ultimately, this paper concludes with actionable recommendations for implementing a niche food delivery service targeting PG accommodators, backed by both market feasibility and financial projections.
Keywords: Niche food delivery, PG accommodators, Market potential, Dietary preferences, Consumer behavior, Lifestyle constraints, Health-conscious food, Convenience, Purchasing behavior, Feasibility analysis, Logistical challenges, Customer retention strategies, Food delivery trends, Target audience segmentation, Financial projections
Copyright Form