Abstract: EmpowerFit is a research-driven initiative aimed at addressing the low participation of women in fitness activities in India. With over half of Indian women between 18-69 being physically inactive, there is a growing need for fitness environments that cater specifically to their needs. This study identifies key barriers to women’s fitness participation, including societal norms, lack of female trainers, and misconceptions about strength training. Through a mixed-methods research approach, including surveys, interviews, and literature reviews, the study provides data-driven insights into the fitness habits and preferences of women. The findings emphasize the importance of creating safe and inclusive gym spaces, such as EmpowerFit, to encourage participation. Key recommendations include launching exclusive women’s gyms, employing trained female fitness professionals, and implementing awareness programs to address common misconceptions about fitness and health. By removing these barriers, EmpowerFit aims to revolutionize the fitness industry and contribute to healthier lifestyles among women in India.

| DOI: 10.17148/IJIREEICE.2025.13454