Abstract: The floral industry, valued at $57.4 billion in 2022, is an essential component of global commerce, deeply ingrained in social customs and traditions across cultures. Flowers symbolize love, celebration, condolences, and spiritual reverence, making floristry an indispensable part of human experience. However, beneath this aesthetic charm lies a deeply flawed system marked by unsustainable practices. The use of synthetic pesticides, high levels of plastic packaging, international air transport, and flower wastage collectively contribute to severe ecological degradation. These practices impact air quality, soil health, water bodies, and even wildlife ecosystems.
Orchid fixie flora’s eco bloom initiative seeks to revolutionize this industry through a zero-waste, sustainable floral subscription model. It is a business that intertwines aesthetics with ethics, crafting floral experiences that are not only beautiful but also environmentally responsible. From biodegradable packaging to carbon-neutral delivery and educational outreach, the initiative blends innovation, environmental science, and entrepreneurial spirit. The project supports sustainable development goal 12 (responsible consumption and production) and sustainable development goal 13 (climate action), aiming to be a catalyst for green transformation in the floristry sector. It also addresses the behavioural shift required among consumers to embrace more conscious choices, thus creating a feedback loop where business, environment, and society all benefit.
This summary sets the stage for the detailed breakdown of objectives, methodology, research, and analysis presented in the following sections.
Keywords: Eco-friendly floral business, Circular economy, Return-and-reuse program, Composting floral waste, Zero-waste entrepreneurship, Eco-conscious consumers
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