International Journal of Innovative Research in                 Electrical, Electronics, Instrumentation and Control Engineering

A monthly Peer-reviewed & Refereed journal

ISSN Online 2321-2004
ISSN Print 2321-5526

Since 2013

In today’s fast-paced digital landscape, eCommerce platforms are constantly seeking innovative ways to stay ahead of the competition and meet the evolving expectations of consumers. One of the most powerful tools transforming the eCommerce industry is Artificial Intelligence (AI). By leveraging AI technologies, businesses can optimize operations, enhance customer experiences, and drive significant growth. From personalized shopping journeys and intelligent chatbots to predictive analytics and dynamic pricing, AI is enabling eCommerce platforms to deliver smarter, more efficient, and customer-centric services. This transformation is not only about automating processes but also about creating highly personalized and seamless interactions that foster customer loyalty and satisfaction. In this discussion, we will explore how AI is revolutionizing the eCommerce industry and the various ways it is being leveraged to enhance business operations, improve customer engagement, and increase profitability.

In addition to personalization, AI-powered customer support plays a critical role in improving service quality and operational efficiency. Intelligent chatbots and virtual assistants can handle an array of tasks, from answering customer inquiries to processing orders and assisting with returns. These AI tools operate 24/7, ensuring customers receive immediate assistance and freeing up human agents to focus on more complex issues.


PDF | DOI: 10.17148/IJIREEICE.2025.13446

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