Abstract: In the digital age, social media influencers have emerged as powerful figures in shaping consumer behavior and purchasing decisions. This study explores the extent to which influencers impact consumer choices, examining factors such as trust, authenticity, engagement, and perceived expertise
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DOI:
10.17148/IJIREEICE.2025.134100
Cite This:
[1] Mr. s. Muruganantham, G. sujitha, "IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASING DECISIONS," International Journal of Innovative Research in Electrical, Electronics, Instrumentation and Control Engineering (IJIREEICE), DOI 10.17148/IJIREEICE.2025.134100
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