FAMILY FINANCIAL LITERACY IN THE DIGITAL ERA: A SURVEY OF ONLINE INVESTMENT APPLICATION AWARENESS AND USAGE IN COIMBATORE

Abstract: This study examines family financial literacy in the context of the digital era, specifically focusing on the awareness and usage of online investment applications in Coimbatore. With the increasing prevalence of digital platforms for managing investments, it becomes essential to understand how families are engaging with these tools. Through a survey-based approach, the research explores the level of knowledge regarding mobile applications for investing in stocks, mutual funds, and managing personal finances. The study also looks into various demographic factors, technology adoption, and the frequency of usage of these platforms. The goal is to identify gaps in financial literacy, challenges faced by families in adopting these digital tools, and the overall impact on financial decision-making. The results aim to offer valuable insights for improving financial education and promoting greater awareness of digital financial resources, ultimately supporting more informed and effective wealth management practices in the digital age.

Keywords: Digital finance, Financial education, Digital literacy