Abstract: In recent years, the stock market has witnessed a dynamic transformation with the integration of Artificial Intelligence (AI), revolutionizing traditional investment strategies. This study aims to explore the extent of awareness among individuals regarding stock market investments that are influenced or supported by AI-based technologies. The research is rooted in the understanding that AI applications—such as algorithmic trading, predictive analytics, and sentiment analysis—are becoming increasingly prominent in aiding investors to make more informed and timely decisions. With rapid advancements in financial technology, it becomes essential to assess whether current and potential investors are aware of the opportunities and tools AI offers in the stock trading landscape. The study specifically focuses on how AI influences the decision-making process of investors, their trust in AI-driven platforms, and the perceived benefits. Data was gathered through a structured questionnaire targeting a diverse group of respondents, varying in age, occupation, and investment experience.

| DOI: 10.17148/IJIREEICE.2025.13479