A STUDY ON COMPARING COMPENSATION STRATEGIES FOR STARTUPS VS ESTABLISHED COMPANY

Abstract: This study explores consumer perceptions and preferences towards petrol, diesel, and electric vehicles (EVs), focusing on factors such as environmental awareness, cost, performance, and maintenance. Conducted in Coimbatore and Tiruppur with 125 respondents, the research reveals that while diesel cars remain the most preferred (44.2%), interest in electric vehicles is steadily rising (21.7%), especially among younger demographics. Respondents associate EVs with advantages like instant torque, lower operating costs, and reduced noise pollution. However, concerns such as high upfront costs and limited charging infrastructure persist. Maintenance cost and fuel efficiency are the most influential factors driving consumer choice, overshadowing environmental impact. Most respondents receive information from social media, highlighting its influence on automotive awareness. The study provides valuable insights for manufacturers and policymakers to tailor strategies promoting sustainable mobility and enhancing EV adoption by addressing infrastructure gaps and improving affordability.

Keywords: Consumer Perception, Electric Vehicles, Fuel Type Preference