Abstract: In the digital age, social media influencers have emerged as powerful figures in shaping consumer behavior and purchasing decisions. This study explores the extent to which influencers impact consumer choices, examining factors such as trust, authenticity, engagement, and perceived expertise
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International Journal of Innovative Research in Electrical, Electronics, Instrumentation and Control Engineering
A monthly Peer-reviewed & Refereed journal
ISSN Online 2321-2004
ISSN Print 2321-5526
Since 2013
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