Abstract: The application of Virtual Reality (VR) technology in the food industry is revolutionizing dining by fusing immersion with social interaction and instant food delivery. The concept of Virtual Reality Dining & Social Food Hub (VRDSFH) offers a new solution where users explore virtual restaurants, interact with chefs, and socialize with friends before ordering food cooked in cloud kitchens and delivered in real life afterwards. The present study examines the usability, feasibility, and potential limitations of VR dining based on qualitative and quantitative research. Empirical data indicate potential consumer interest in experience-based dining by tech-savvy consumers. Greater accessibility, usability, and immediate availability of VR-based dining are, however, needed to make mass consumption a reality. The present study presents insights into potential future development of VR-based dining and implications for the foodservice industry on the basis of technology and consumer trends.
Keywords: Virtual Reality Dining, Cloud Kitchen, Metaverse Restaurants, Social Food Hub, AI-driven Dining, VR Food Delivery, Consumer Behaviour in VR, Smart Restaurant Technology, Digital Dining Trends
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