Abstract: The adoption of technology in the pharmaceutical industry has transformed how healthcare providers entirely communicate and deal with patients. Telemedicine for instance, has been able to bridge the geographical gap between patients in rural and remote areas and specialist healthcare providers. It has also been able to facilitate enhanced access to care, improve medical management and improved innovative patient education. Telemedicine has also enabled patient counselling especially where patients are critically ill or have chronic diseases. The benefits of telemedicine in the pharmaceutical industry, such as such as increased accessibility for underserved populations, enhanced medication adherence, and improved patient outcomes, cannot be overlooked. Even with the challenges that face organizations with regards to technology use such as data privacy and data theft, there are high hopes to the continued use of technology aspects such as telemedicine and Electronic Health Records (EHRs) in the pharmaceutical industry.
Keywords: Telepharmacy, Remote Patient Counseling, Electronic Health Records (EHRs), Data Privacy.
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